Social Media / Communications Upkeep

This portfolio page showcases a selection of images and content created to enhance social media engagement, drive website traffic, and boost interest in products and services. Strategic management techniques, such as drafting compelling copy, tagging relevant accounts, and designing eye-catching graphics, animations, and videos, played a key role in gaining over 3,000 LinkedIn followers. Additionally, weekly newsletters and e-blasts were created and managed to promote events, opportunities, and exciting company announcements. These communications were crafted in HTML when using relevant third-party companies to increase brand presence, and regularly distributed using platforms including Constant Contact and HubSpot. The examples presented here highlight the creative and tactical approaches used to strengthen social media presence and elevate brand awareness.

HTML e-Blasts (2019-2024)

Weekly newsletter blasts were consistently sent on Thursdays, and occasionally, the company utilized external sources with extensive industry connections to send e-blasts promoting events, opportunities, or exciting announcements. The HTML blasts were created along with any included images, and weekly newsletters were updated and sent using Constant Contact or HubSpot.

HTML native eblast

Constant Contact/HTML newsletter

Carousel post (2024)

A carousel-style post was created via PDF to promote registration for upcoming deminars (webinars with product demonstrations), including a link to a landing page with registration links for each webinar hosted via GoTo.

Images for Links

After LinkedIn restricted company page administrators from adding custom images for hyperlinks, native images were included with each link's post. This approach promotes further engagement and increases full post visibility.

Engaging LinkedIn Campaigns: Elevating Brand Presence and Employee Engagement

This section presents a series of LinkedIn campaigns that were regularly managed, each aimed at enhancing brand visibility and fostering a sense of community. The campaigns include:

Event Highlights: Engaging with the audience by presenting a collection of images capturing key moments from events the company attended.

Holiday Announcements: A creatively designed major holiday office closure post that informs and connects with clients while reflecting the brand's identity.

Employee Appreciation: A campaign dedicated to recognizing the contributions of the team, highlighting company culture, and boosting employee morale.

These campaigns illustrate the ability to create visually appealing, strategic content that resonates with both internal and external audiences.

46 Likes, Event Post

28 Likes, Holiday Post

24 Likes, Employee Appreciation Post

Dynamic Animated GIFs

This collection showcases animated GIFs designed to enhance urgency and engagement, particularly for events and webinars requiring registration. These visually compelling animations are crafted to boost attendee numbers and capture audience interest.

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