Social Media / Communications Upkeep

This portfolio page showcases a selection of images and content I created to not just enhance social media engagement, drive website traffic, and boost interest in products and services, but also to deeply engage and connect with the audience. By using strategic management techniques—such as drafting compelling copy, tagging relevant accounts, and designing eye-catching graphics, animations, and videos—I helped gain over 3,000 LinkedIn followers. Additionally, I created and managed weekly newsletters and e-blasts to promote events, opportunities, and exciting company announcements, ensuring that the audience was always well-informed and engaged. When working with third-party companies, I crafted these communications in HTML to increase brand presence and distributed them regularly using platforms like Constant Contact and HubSpot. The examples here highlight my creative and tactical approaches to strengthening social media presence and elevating brand awareness.

HTML e-Blasts (2019-2024)

I consistently sent weekly newsletter blasts on Thursdays and occasionally at optimal dates and times, using external sources with extensive industry connections to promote events, opportunities, or exciting announcements. I developed these HTML blasts, including images, and updated and sent the weekly newsletters using platforms like Constant Contact or HubSpot.

HTML native eblast

Constant Contact/HTML newsletter

LinkedIn Cover Photo (2023)

For this project, I designed a LinkedIn cover photo to complement the company's profile picture, featuring a modern logo version. The goal was to enhance brand awareness and create a cohesive, professional look across the company's social media presence. The design incorporated the company's statement, "The leading software provider for the concrete industry," ensuring it was prominently displayed while aligning with the brand's visual identity.

Carousel post (2024)

I created PDF carousel-style posts to promote registration for upcoming deminars (webinars with product demonstrations). The post included a link to a landing page with registration links for each webinar hosted via GoTo.

Images for Links

After LinkedIn restricted company page administrators from adding custom hyperlink images, I created native photos to include with each link's post to increase visibility. This approach promotes further engagement and increases complete post visibility.

Engaging LinkedIn Campaigns: Elevating Brand Presence and Employee Engagement

This section presents a series of LinkedIn campaigns I regularly managed, each to enhance brand visibility and foster a sense of community. The campaigns include:

Event Highlights: The company engaged with the audience by presenting a collection of images capturing key moments from the events it attended.

Holiday Announcements: A creatively designed central holiday office closure post that informs and connects with clients while reflecting the brand's identity.

Employee Appreciation: A campaign dedicated to recognizing the contributions of the team, highlighting company culture, and boosting employee morale.

These campaigns illustrate the ability to create visually appealing, strategic content that resonates with internal and external audiences.

46 Likes, Event Post

28 Likes, Holiday Post

24 Likes, Employee Appreciation Post

Dynamic Animated GIFs

This collection showcases animated GIFs designed to enhance urgency and engagement, particularly for events and webinars requiring registration. These visually compelling animations were crafted to boost attendee numbers and capture audience interest.

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